Friday, October 9 2015

Lenovo Boosts Smartphones For Middle-Class

Galih Kurniawan, Intan Permatasari Thursday, November 21 2013, 9:57 am

JAKARTA--Lenovo will aggressively promote smartphone for lower middle class relying on A Series products. “This segment contributes quite significantly.Overall, market share in smartphones below IDR2 million is around 45%,” said MIDH Business Head Lenovo Indonesia Agus Sugiarto after the launching event of Lenovo new smartphone, Wednesday (11/20).He is optimistic smartphone in the category will rule the market until next year. He argued smartphone in fashion class priced between IDR2-4 million will also show positive development.Yesterday, Lenovo launched three new A series smartphones, namely A850, A516 and A369i. These products have feature of dual SIM cards. Each product is priced at IDR1.4 million, IDR2.1 million, and 949,000. Lenovo also cooperates with Indosat and Facebook to launch bundling package.Agus said recently dual SIM cards smartphones become trend in the m ...

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